EXPLORE BUSINESS PUBLICITY
VARITAY’S
Let Us Tell the Unique Story of Your Business—Through Engaging Photography

HOW DO PUBLICITY PHOTOS PROMOTE YOUR BUSINESS?
Research consistently shows that people connect most with businesses when they see the faces and stories behind the brand. Consumers want to engage with the real people driving the business, as it builds trust, loyalty, and a deeper sense of connection.
Showing the authenticity and transparency of your operations might feel uncomfortable, but it’s this genuine connection that draws people in and makes them want to support you. We understand the challenge and hesitation—you’re business owners, not actors or models! But don’t let that resistance hold you back from showcasing your business and what you offer. It’s important!
HOW
VARITAY STUDIOS
TELLS YOUR BUSINESS STORY
Discover how our tailored photography services can elevate your brand and make a lasting impact. From headshots to team photos, we capture what makes your business unique. Explore more details below!

CORPORATE CULTURE
PHOTOGRAPHY
Culture is the heartbeat of your organization, reflecting your values and team dynamics. Our corporate culture photography captures this essence, showcasing your unique workplace environment and camaraderie. This visual representation helps connect with your audience and highlights your strengths, making it an effective tool for staff recruitment by attracting top talent. Let us help you tell your story and show what makes your workplace special.
INDUSTRIAL AND MANUFACTURING
PHOTOGRAPHY
At Varitay Studios, we thrive on capturing the real, behind-the-scenes magic of production. For us, the hum of machinery and the transformation of raw materials into extraordinary products are stories worth telling. When Cam puts on her steel-toe boots and hard hat to step onto the factory floor, she’s not just an observer—she becomes part of the team.
For example, while photographing a boating company, we watched in awe as a flat sheet of metal became a sleek, modern boat in less than five hours. It was a vivid reminder that manufacturing is more than just processes; it’s innovation and craftsmanship in action. Our goal is to highlight these transformative moments, creating images that celebrate your team’s hard work and ingenuity while elevating your brand and recruitment efforts.


CONSTRUCTION
PHOTOGRAPHY
Construction sites are where vision meets reality, and at Varitay Studios, we love being in the thick of it! On Cam’s first construction job, she learned quickly that sturdy boots are a must, so now she’s right there with the team, ready to get to work.
From the energy of a demolition to the precision of a new build, we capture the artistry in every process. Whether it’s a crane taking down a sports arena or skilled hands perfecting a structure, we focus on the people who bring these projects to life. By showcasing every team member, you demonstrate respect for their contributions, fostering a positive work environment and reinforcing the strength of your team. It goes a long way!
BRAND (BOOSTING)
PHOTOGRAPHY FOR LOCAL BUSINESS
I love working with small businesses—places where people put their heart into what they do every day. Whether it’s a cozy restaurant, an auto shop with generations of history, a jewelry store with hand-picked pieces, or a gallery full of local talent—every business has a story worth sharing.
At Varitay Studios, I use photography to help tell that story. We don’t over-style or overthink—we capture what’s real: the vibe of your space, the passion in your work, the energy of your team. These images help build a brand that feels like you—authentic, approachable, and connected.
If you’re just getting started or refining what you’ve built over time, I’m here to create visuals that align with your vision and invite people in. Let’s bring your business to life in a way that’s honest, beautiful, and totally you.

WHY WE DO, WHAT WE DO
CAPTURING RACINE’S TRUE IDENTITY
At Varitay, photography is more than a service—it’s our way of strengthening Racine and our surrounding vibrant communities. Through years of working with local businesses, I’ve seen firsthand how hardworking, innovative, and resilient this community is. Yet, too often, that spirit goes unseen.
I realized that many of Racine’s most remarkable businesses—some with generations of success—struggle to promote themselves. Not because they aren’t exceptional, but because it’s hard to market what feels like an extension of yourself when you’re busy running the business.
That’s where we come in. We help you tell your story with authenticity and pride—showcasing the faces, passion, and craftsmanship behind your business. Because when local businesses thrive, Racine thrives—and we’re proud to play a part in making sure the world sees what we see.


TELL YOUR STORY WITH
VARITAY
We specialize in creating stunning artistic photography and videography. Our experienced photographers and videographers are dedicated to creating beautiful, creative images that tell your unique story.
Capture the Heart of Your Business
Let’s create images that work as hard as you do.
FREQUENTLY
ASKED QUESTIONS
What exactly is Business Publicity Photography?
Business Publicity photography is Varitay Studios’ specialty. Shot on location, it offers a comprehensive look into your company, capturing its unique culture through candid moments, environmental scenes, headshots, and team photos. Think of it as the whole package—highlighting what makes your business distinct, showcasing its true personality, and connecting authentically with your audience. We consult with you ahead of time to understand your needs and how we can best support you.Â
How does a typical Business Publicity session work?
Sessions are typically booked on location for a half or full day, allowing us to thoroughly capture your business and ensure authenticity shines through in every shot. We focus on photographing what makes your business unique, showcasing your personality, highlighting your rockstars, and providing a ‘day in the life’ representation of your operations. Whether it’s candids, headshots with a pop-up studio or in the environment, building exteriors, or more, we cover it all! While there might be initial nerves, the Varitay Effect soon takes over, helping our clients relax and forget we’re there. This natural ease lets us capture the true energy of your business, resulting in impactful, genuine photos.
How can my business benefit from partnering with Varitay for our Business Publicity photos?
By partnering with Varitay Studios, businesses can leverage authentic and creative images to showcase their unique story, attract customers, and forge a strong connection with their target audience through compelling visuals. But it’s more than just great photos; when you become a client of Varitay Studios, you also become a part of our marketing network. We love our community and believe in mutual support. We frequently cross-promote and collaborate with our business partners, featuring them in our social media content, posts, reels, and stories. We tag and mention our partners daily and incorporate their photos into our advertising. Becoming a client means joining a collective, where helping your business look as good on the outside as it is on the inside, benefits everyone in our community.
How are Business Publicity sessions priced?
We price our Business Publicity sessions based on the duration and scope of what you need to capture. Sessions can be booked for two hours, half a day, or a full day, depending on how thoroughly you want to document your story. All relevant photos are included, with a selection artistically hand-edited according to the session length. Prices start at $1200. For more detailed information, we’ll discuss your specific needs during our consultation.
How can a business prepare for a Publicity photoshoot?
Businesses can best prepare for a publicity photoshoot with Varitay by adopting a mindset of spontaneity and relaxation. While having a plan and desired outcome is important, being overly rigid can stifle authenticity. At Varitay, we embrace this philosophy, allowing the ‘spirit of the process’ to guide us. Rest assured, we never leave a shoot until we’ve achieved the desired results.
During the shoot, we prioritize creating a safe, fun, and easy-going atmosphere. This encourages genuine expressions and interactions to unfold naturally, ensuring that the photos authentically capture the essence of your organization without appearing forced or contrived.
What experience do you have with shooting on a job site?
Camela has a wealth of experience capturing a wide range of environments. Her background spans a diverse array of industries and work settings—from bakeries and auto shops to construction zones and manufacturing warehouses. She is comfortable navigating both controlled environments and more challenging, dynamic locations.
Shooting on a job site, particularly in industries like construction or demolition, can be tricky. It involves taking into account safety protocols, fluctuating lighting conditions, and often challenging environments where the space may not be easily accessible or tidy. With over 17 years of experience, Camela has a lot of insight into handling these challenges, ensuring the shots not only capture the essence of the work being done but also respect the operational flow of the business.
Camela’s ability to work in these diverse environments would be a huge asset to businesses looking to showcase their operations and team in action. Her versatility in adapting to various work environments and capturing high-quality images in both routine and intense settings speaks to her professionalism and deep understanding of what it takes to bring a brand’s story to life.
Fill out our contact form today to schedule a consultation.Â
Let us help your business shine!
How many Digital Images do we get for the cost?
The number of delivered digital images depends on the client and how long we are at your job site. We offer packages and specials that lay out how many images you will receive.
You can expect to receive high-quality edited images. Editing is included in the cost. If you have specific editing requests please ask, We’re happy to accommodate.Â
What is the Reshoot policy?
Varitay’s Reshoot policy is built around ensuring a successful shoot and satisfaction with the final images. Here’s how it breaks down:
- Pre-Shoot Communication: Clear and thorough communication before the shoot is key. This helps ensure that everyone involved—your team, your space, and the logistics—are properly prepared for the day. This minimizes surprises and sets the stage for a smooth session.
- Commitment to Quality: We emphasize a commitment to getting the right shot. Camela won’t leave until you’re confident that the images meet your expectations. We are dedicated to making sure the session is successful and the photos are exactly what you need.
- Makeup Days: If a staff member is absent on the shoot day, Camela offers makeup days for reshoots. This flexibility is great because it means you don’t have to worry about missing out on key members of your team or redoing an entire shoot if someone is unavailable.
- Retainer Options: This option makes Varitay Studios your image and branding partner. We handle your photography needs so you can focus on running your business, ensuring you always have consistent, professional visuals to represent your brand.
With locked-in rates and access to a curated portfolio, this affordable option lets you maximize the value of your photography while staying flexible for future needs. As local residents, we care deeply about helping Racine businesses look as great on the outside as they are on the inside.
Overall, the Reshoot policy focuses on flexibility, communication, and client satisfaction, ensuring you get the best possible outcome from your session.