ELEVATE YOUR BRAND WITH
VARITAY’S
BUSINESS PHOTOGRAPHY
Tell your story. From the passion and grit of local small businesses to polished executive headshots and behind-the-scenes ‘day in the life’ moments, we create compelling visuals that highlight the excellence and unique personality of your business.
WHY IS BUSINESS PHOTOGRAPHY IMPORTANT?
At Varitay Studios, we capture more than images—we capture the spirit of your business. Through authentic, high-impact visuals, we highlight the people, personality, and culture that make your company unique. We all know the disconnect of staged stock images—they lack authenticity. Showing real people, real services, and real moments builds trust and connection. We get that having your photo taken isn’t always appealing, but it’s essential. Powerful, genuine images resonate with your customers, set you apart, and make your business unforgettable.
Don’t just show what you do—show who you are.
OUR VARITAY
Business SERVICES
Discover how our tailored photography services can elevate your brand and make a lasting impact. From headshots to team photos, we capture what makes your business unique. Explore more details below!
BUSINESS PUBLICITY
Varitay Studios specializes in capturing the vibrant spirit of business publicity and corporate culture through dynamic brand photography. With extensive experience across industries—from manufacturing and construction to medical clinics, restaurants, and creative small businesses—our goal is to enhance your company’s personality and elevate its visual appeal. In today’s digital world, this powerful tool attracts clients and top-tier talent. Whether through a ‘day in the life’ or a ‘behind the scenes’ glimpse, our sessions offer an exciting opportunity to showcase the authentic and compelling culture of your brand. Your audience is eager to see behind the curtain—just like when Mr. Rogers’ Neighborhood would explore the magic of a candy factory!
THE VARITAY HEADSHOT
“I didn’t think getting a headshot was a big deal, until I had Cam shoot one for me. It changed and elevated the way I saw myself as a business owner. I was shocked at the impact it had on me. When the photo pops up on my screen in the morning, it makes me want to live up to the confidence that I see in myself in the headshot.” This feedback means everything to us!
At Varitay Studios, we specialize in crafting polished, professional headshots tailored to various industries—be it a powerful image for a law firm owner, warm and approachable shots for healthcare professionals, or a corporate executive looking to evoke competence and strength. For LinkedIn or press releases, we ensure your image stands out.
It’s important to us to create an attractive, stunning look yet one that still maintains your integrity, ensuring the image is authentically you—just at your best.
TEAM PHOTOS
Team photos are all about creating a sense of unity and connection to display to the public, even as each person is photographed individually. We make sure that each headshot reflects the unique personality of your team members while maintaining a cohesive look that showcases the strength and harmony of your entire team. We have efficient strategies in place to make the process easy and seamless, as we understand that this may be a reason why business owners sometimes avoid updating their team photos.
PERSONAL BRANDING
We help you discover and define your personal brand through a unique blend of skills, experience, and coaching. Our process goes beyond creating a digital presence; we make it enjoyable as we guide you to confidently express yourself, capturing your passion, personal commitment, and distinctive style. It’s about making you feel safe while encouraging you to step out of your comfort zone.
We got you!
HOW IT WORKS
a FUN & EASY PROCESS
BOOK YOUR SESSION
The hardest part is deciding to go for it! Easily schedule your business photography session with Varitay online and make hassle-free payments. Whether you’re looking for headshots, team photos, event coverage, or branding imagery, we offer flexible options to suit your budget and availability. Choose from packages tailored to your needs, from quick and efficient sessions to in-depth, customized shoots.
Let’s make the first step easy—because showcasing your business has never been simpler!
PHOTOSHOOT DAY
Get ready for an enjoyable and uplifting experience! We understand that many people feel apprehensive or tentative before a photoshoot, but that’s where we shine. Our favorite compliment is hearing clients say,
“That was actually fun! I can’t believe I was so nervous.”
Whether it’s headshots, team photos, event coverage, or branding imagery, we guide you every step of the way—from choosing the perfect outfit to helping you relax and pose naturally. With Varitay, you’ll leave feeling confident, inspired, and excited about the results.
HOW WE GET PERFECT RESULTS
During your session, we work closely with you to review photos in real-time, ensuring we capture shots you’re thrilled with right there and then. A key part of our process—and what makes Varitay Studios stand out—is our incredible photo editor and studio manager, Jean. With over 13 years of collaboration, Jean has mastered the art of culling images, seamlessly aligning with Cam’s vision to highlight the best moments from your shoot.
Culling might sound simple, but it’s one of the most challenging and crucial parts of what we do. We focus on selecting the absolute best images without overwhelming you, creating a refined and diverse portfolio of poses, looks, and expressions. The result? Photos that represent you authentically and beautifully, giving you options you’ll love and be proud to share.
DELIVERY OF YOUR FINAL IMAGES
Our final images are meticulously retouched to present you at your absolute best. Each photo is thoughtfully refined with color and black-and-white conversions, relevant crops, and multiple file formats, ensuring you can use them seamlessly across various platforms.
Most importantly, we want you to feel proud and excited to show off your images! To celebrate your success, we often feature our Varitay clients on our social media, giving your stunning results the spotlight they deserve. Your photos aren’t just for keeps—they’re made to be seen and make an impact.
THE CHALLENGE:
STRUGGLING TO STAND OUT
WITH GENERIC BRANDING
Many businesses face the challenge of relying on stock images or outdated visuals that don’t capture the true essence of their brand. This disconnect can make it difficult for potential clients to connect with your business, leaving your brand feeling impersonal and forgettable.
THE SOLUTION:
AUTHENTIC PHOTOGRAPHY THAT CONNECTS
At Varitay, we don’t just take photos—we capture the heart of your business. We know that real, authentic imagery is what resonates most with your audience. That’s why we take the time to understand your brand, your people, and your story before ever picking up the camera.
BEHIND THE BRAND
REAL STORIES, REAL SOLUTIONS
I’ll never forget a recent session with Twin Disc, a company we’ve worked with for years. Instead of just staging generic headshots, we spent time on their production floor, capturing the genuine craftsmanship and dedication of their team. One of my favorite images is of Dan Tennessee, a 52-year employee, working with quiet pride. That photo became more than just a portrait—it became a symbol of the company’s history, values, and the real people behind the brand.
That’s the Varitay difference. We create images that go beyond the surface, helping your business stand out with authentic visuals that build trust and foster deeper connections with your audience.
TELL YOUR BUSINESS’ STORY
WITH AMAZING PHOTOS
BUSINESS PHOTOGRAPHY
FREQUENTY
ASKED QUESTIONS
Why do I need a Professional Photographer?
In a world where everyone has a camera at the ready, it may make you question the value of a professional photographer. However, when it comes to presenting yourself, your business, or your company and its valuable employees, a professional photographer ensures a level of quality that tells your clients you’re serious about what you do!
At Varitay, we believe stepping in front of the camera is more than just getting great photos. It’s about taking the time to invest in yourself, your business, or your family. It’s an act of love to yourself and a way to honor who you are and what you’ve created.
What services does Varitay Studios offer?
At Varitay Studios, we provide a comprehensive range of photography and video services tailored to meet both business and personal needs. Our services include professional headshots, corporate photography, and branding sessions designed to elevate your image, as well as contemporary portraiture, senior photos, and lifestyle sessions that capture all of life’s milestones
In addition to our photography, our video team excels at transforming your business message into a captivating and authentic story. We make sure that your message resonates with your audience in an impactful way. Whether it’s social media shorts, mini-documentaries, corporate messaging, or commercials, we’re dedicated to creating videos that stand out and make a lasting impression.
What sets Varitay Studios apart from other photographers or studios?
There are many talented photographers out there, but at Varitay Studios, we bring something uniquely personal to our work. Here’s what sets us apart:
- Everyone Deserves a Beautiful Portrait: We believe in the transformative power of a great image. I want to share a story with you:
One of our creative partners, despite being in the industry, never had a professional headshot. Like the cobbler’s kids with no shoes, he didn’t prioritize it for himself and didn’t feel worthy of having one. One day, while testing my lights, I asked him to sit in as a light subject. I took a headshot of him, and he later posted it to his profile.
The impact was profound. He came back to the studio with surprising emotion, saying, “I never understood it, I never valued it, but that photo you took of me makes me see myself in a whole new way. It’s like I believe in myself and what I can do creatively. When I see that image in the morning, it makes me want to live up to what I see.”
This was just from a light test, but it highlights the transformative power of a great headshot. It’s not just about the photo; it’s about how it makes you feel and see yourself.
- Fostering Connection: Our work is about more than just taking pictures. It’s about bridging the gap between the creative and corporate worlds, helping businesses and individuals connect more deeply with their audience. We’re passionate about integrating the artistic and intuitive aspects of our craft with the practical needs of our clients.
- Community Focus: We want to make our community shine. Our goal is to help local businesses and individuals look as amazing on the outside as they are on the inside. Promoting yourself can be tough, whether you’re busy, shy, or simply overwhelmed. But remember, it’s not just about you—it’s about showcasing the incredible value you bring to the world.
We don’t just take pictures – we create, we connect & we celebrate.
Why is Professional Photography so expensive?
At Varitay Studios, our pricing reflects over 30 years of experience and talent. Photography isn’t just about snapping pictures—it involves hours of prep work, image culling, processing, and editing. For every hour of shooting, we spend 2-3 hours behind the scenes making sure each photo looks amazing. Just because we make it look easy doesn’t mean it is! All this effort ensures you get top-quality results that are worth every penny.
Do you shoot on location or in studio?
Varitay Studios offers both on-location and in-studio shoots across Southeastern Wisconsin, Racine, Kenosha, Northern Illinois, and the Chicago area.
You can choose our historic downtown Racine studio, which spans over 2000 square feet and captures the vibe of a chic cocktail lounge. It’s fully equipped with everything you need to feel confident and creative, including a fantastic stereo sound system that helps us set the mood during your session. Get your favorite playlist ready!
Alternatively, we can bring the studio to you. With portable lighting and camera setups, we’re ready to capture stunning images at your office, place of business, or home, depending on what suits your project best. We’ll help you decide which option works best for your needs.
Do I need to prepare anything before my Portrait Session?
Remember we are experts, and you do not have to stress about the session (even though you still will!). At minimum, come as you are, and we’ll make it work. For those who want to be a bit more prepared, here’s what we suggest:
Clothing: Bring a variety of outfits to the shoot. Include something classic and simple, something fun that shows off your style, as well as options that are casual and more formal. At the beginning of the session, we’ll go through your wardrobe together and plan the shoot around your outfits, backdrops, and locations.
Sleep and Water: Aim for a good night’s sleep before your session and come well-hydrated. Avoid any wild nights out the evening before!
Makeup and Hair: We love capturing you as your natural self, but if you’d like to enhance your look, we offer hair and makeup services for an additional cost. For women, we recommend avoiding heavy highlighting makeup, as it can reflect under studio lights and may not photograph well. For men, a fresh shave and grooming are always appreciated.
Parking and Entrance: There is metered parking on Main Street—don’t forget to plug the meter or use our parking app Passport. Our front door is locked, so when you arrive, please text us: Cam at 262-498-4075 or Jean at 262-664-3770, and we will come down to let you in!