According to Write Styles, when people are asked to recall content after almost three days, 10% could recall written content compared with 65% for visual content. This is just one simple reason why it's a smart idea to have corporate headshots for your business. Continue reading to learn more about a few of the important benefits of having corporate headshots as part of your marketing.

1. It's Easier to Remember Visual Content

As mentioned above, it's easier for people to recall visual information. This means that your company will now have an image associated with it, making it easier for people to remember. Having professional headshots can also help to make prospective clients feel more affinity towards the company because of the "familiar faces" that they see.

2. Headshots Can Be Used Both Online and in Print

It's almost like you get two for one when it comes to headshots or any other corporate photographic material. The photos can be used as a part of digital media, across social media platforms, and on the company's website. They can also be used for printed materials like company brochures and mailers.

3. Visual Storytelling

Today's marketing is all about storytelling. What better way to tell a story than through pictures? Rather than using generic stock photos to create your marketing materials, opt for professional photography that helps to tell your corporate story.

4. Professional Polish

It's easy to navigate away from bland websites lacking in personality. When you have headshots on the site of your leadership team, site visitors are more likely to spend more time learning about your brand. Having online and printed marketing materials that have professional polish is an effective way to stand out from the competition.

5. Cost-Effective Corporate Branding



Using headshots of your leadership team and key employees is a cost-effective way to give your corporate branding a boost. While people's appearances do change, you don't need to update your firm's headshots every year. They can be used as part of your corporate branding initiatives for many years to come. This is also a perfect way for customers to feel connected to the firm's overall corporate identity.

Our corporate headshots can give your marketing materials the boost you've been looking for. Contact Varitay Studios today to learn more about our photography services.